Business Model

Yardstick: the top model from Wesel

ALTANA has created a business model ensuring the greatest flexibility and efficiency in its international operations. It is centered on the following success factors:

Clear value-added specialty strategy

• High contribution margin
• High spending for R&D and service capabilities
• Significant share of sales from new products
• Low capital intensity

Strategy development and active portfoliomanagement

• To move all businesses into target range and to expand beyond existing divisions

The ALTANA business model is based on consistent orientation on specialty products with a high level of value-added in growing niche markets, a significant share of turnover coming from new products, and high levels of input into research and development. On top of this there is also active portfolio management with selective acquisitions and divestments, so that all units are managed profitably and create value, and new areas of business are established.

Our four divisions within the ALTANA Group stand for flexible entre-preneurial structures and rapid decision-making paths.