We aim to create true aded value for our customers. To this end, ALTANA continualy reinvents itself and for this very reason remains true to itself. Corporate Culture as a Competitive Advantage What distinguishes ALTANA? When this question is posed to Martin Babilas, the answer is surprising at first. “Our success is rooted to a significant extent in our unique corporate culture. It is the basis of our growth.” But isn’t it leading products, new tech- nologies, and customer-oriented service that distinguish ALTANA? “Certainly,” replies the CEO. But “all of this is only possible because we trust our employees and put a lot of confidence in them.” This generates the energy, says Babilas, to help innovative solutions become successful. “This constitutes a true competitive advantage.” Babilas consciously leveraged employees’ willingness to become actively involved and help shape ALTANA to prepare himself for his new role as CEO. In the second half of 2015, he visited many sites around the world, asking hundreds of staff members to give their opinions on continuity and change at ALTANA, personally and via a survey on the Intranet. The result highlights how important ALTANA’s culture of openness, trust, empowerment to act, and appreciation is to the employees. They believe that the top priority, more than anything else, is to preserve this culture. Incidentally, that openness is truly lived at ALTANA is reflected by the fact that the majority of the survey participants provided their names and e-mail addresses, although they were told expressly that they could remain anonymous if they wanted to. At the same time, however, it is very apparent that the employees are willing to change, for example concerning the continual optimization of processes. “This is a demand that directly ties into our 16 Continuity and Change at ALTANA
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