New Field of Business: Repairs Within just a few months the company brought product innovations onto the market. “They’re based on existing technol- ogy platforms and one of them was developed exclusively for small motor repair,” Ravindra Kumar explains. Among the customers are companies that overhaul and repair fans, industrial pumps, and water pumps – a steadily growing market in India but an untapped field of business for ELANTAS thus far. “We see interest- ing growth opportunities for our company here,” says Ravindra Kumar. “Furthermore, this segment is commensurate with ALTANA’s objective of contributing to products that permit sustainable business activities.” The company’s second growth segment is polyamide-based curing agents that are used, among other things, in paints, coatings, and varnishes. For a few years now, ELANTAS Beck India has already produced some of these raw materials in small quan- tities and provided them to its customers. The company intends to intensify this knowhow. “We’ve already made the first advancements. We’re currently testing applications with our customers,” says the managing director. The third growth segment is so-called flexible insulating materials, which are used to line grooves in stators and rotors. With these materials, the company, which pre- viously has only sold liquid insulating coatings, plans to enter a new product segment. A new product has been developed by its U.S. sister company ELANTAS PDG. The first new insulating material from St. Louis will be presented to Indian cus- tomers in 2016. Continuity and Change at ALTANA 29 For his new task at ELANTAS Beck India, Ravindra Kumar returned to India from Europe. With the Vision 2020 proj- ect, he intends to expand current lines of business and open up new growth opportunities for insulating materials. Initial successes confirm his strategy. The company’s prod- uct innovations are meeting with an encouraging response from customers on the Indian subcontinent. In 2015, ELANTAS Beck India increased sales by more than 15 percent compared to the previous year.
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