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32 Continuity and Change at ALTANA It doesn’t matter to us on which continents our customers use our products. We ofer them firstclas packaging and printing A Focus on the Market ALTANA’s ACTEGA division’s portfolio is extremely diverse. It includes inks and coatings for labels, coatings, inks, and special effects for rigid, flexible and paper- based packaging, publication and commercial prints and sealants for lids and screw caps. But due to their respective histories, the companies that belong to ACTEGA have different strengths in special technologies. So the growth in the different regions has developed differ- ently. This is about to change. With the project ACTEGA 2020, the division has formed regional hubs starting January 1, 2016. These hubs cater to customers and markets in the respective regions across all technologies. They re- ceive support from international com- petence centers, at which researchers and developers push ahead innovations in the respective technologies. With these moves, ACTEGA has created the prerequisites for dynamic global growth. At the same time, due to the fact that the uniform portfolio is now available worldwide, ACTEGA companies can tap into new customer groups in the regions. Concentrated Knowhow “We concentrate our technological know- how for our customers in a market and application-oriented way,” explains Susan Kuchta. Last year, she and other mem- bers of the management team worked on turning two companies into one new company in the U.S. to form ACTEGA North America Inc. “The concentrated knowhow opens up many interesting new packaging and printing possibilities for our users in the U.S., Canada, Mexico, Central America, and the Caribbean. It enables them to gain access to new technologies that are un- known to some of them,” says Kuchta. solutions worldwide.


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