Image Campaign Shows Employees
“The people at ALTANA make the difference and are the plus for our customers” – that is the gist of the new, integrated image campaign we launched last March. The five advertising motifs show employees from different companies and in different capacities. The employees reflect our group’s innovative strength and service orientation, as well as its knowledge and abilities. Thus, the advertisements concisely demonstrate how we offer our customers added value.
With the help of a QR code integrated in the ads, viewers arrive at our website directly, where they can read about which “pluses” were realized for customers in concrete cases. Further information is provided by short films that go into the respective topic in more depth. Here, too, employees talk about their experiences. Without a script, they freely discuss how ALTANA creates added value for its customers.
In the course of this authentic image campaign, a new HR campaign was initiated last year that also builds on the “plus” concept. Details can be found in the “Human Resources” chapter of this report.