End Use Manager - Wood and Floor Coatings

Responsibilities

Key Objectives/Principal Accountabilities

• This role is responsible for Technical Support and Market Development for customers from Special Coatings Cluster-Wood and Flooring Coatings market.
• The scope of the market is Indian sub-continent- India, Bangladesh, Sri Lanka and Pakistan(remote).
• This role is pivotal in achieving aggressive growth aspirations in Special Coatings market through proactive approach of providing solutions to customers.
• Work on development of BYK Additives Business within India Sub-continent through strong competition mapping.
• This role is responsible for understanding customer technical needs; developing, defining and implementing short and long-term End User strategies to achieve company and customer goals.
• Generate technical service requests (TSR) in line with Annual operating plan projects and lead execution of the same.
• Be a bridge between Customer and BYK Technology Application Center for development project execution- Lead the execution of such lab projects (TSR) as per targeted timelines.
• Close Coordinate with Global End Use Managers to bring Innovations and best practices to the business.
• Lead aggressive business growth aspirations in the new market segment, geography and customers with focus on Consultative Solution Sales.
• Interact with potential and existing customers and expand the customer base by mapping our presence with the various customers vis-à-vis the market.
• Provide necessary inputs on competition & their offerings through good market intelligence.
• Proactively prospect in the identified markets to create opportunities. Map out the key players for potential new business initiatives.
• Assist Business Manager and Sales Head to define sales strategy and be involved in the entire cycle from prospecting to closure.
• Work closely with inside sales / presales for continuously improving responses, sales collaterals and other aspects influencing effective sales.
• Execute high quality of discussions to demonstrate BYK strengths utilizing influencing skills.
• Drive Product Group and End Use Category penetration in the nascent market to expand the market to 'BYK’ advantage.
• Understanding the market for new segments emerging in India including deep understanding of competition