“If ten years ago people had said we
were acquiring a stake in a machine manu-
facturer and developing digital printing
solutions together with it, everyone would
have said that this does not suit ALTANA,”
says Dr. Petra Severit, Chief Technology
Officer (CTO) of ALTANA AG. “But now
we’re moving into completely new areas.
And this is what distinguishes ALTANA
as a specialty chemicals company today.”
Dr. Severit identifies relevant future
markets and checks to see whether com-
petitive solutions can be developed.
“Only if there are links with our specialty
chemicals expertise do we embark on
this journey.” This is the case in the rapidly
growing future digital printing market.
In this field, ALTANA develops innovative
system solutions together with
partners.
For the rapidly growing future digital printing market, ALTANA develops innovative
system solutions together with partners.
“D IVERSE AREAS OF EXPERTISE
AS AN INNOVATION DRIVER”
In order to develop the future digital printing market, the
ALTANA Group is focusing on its core competencies.
But optimal solutions can only be created in close cooperation
between mechanical engineering, machine
development, and materials development. Dr. Petra Severit
is driving this development at ALTANA.
Dr. Petra Severit is driving this development at
ALTANA.
28 Looking to the Future