own production sites in China, India, and Malaysia for
years. After China, its most important sales markets are the
U.S., India, and Italy.
On the basis of comprehensive expertise in the manufacture
and application of liquid insulating systems, the
division is steadily expanding its activities. It seeks to tap new
application fields and thus growth potential by developing
new insulating materials and applying specific polymerization
knowhow. The global trend towards electromobility
should ensure additional growth in this area.
The ACTEGA division’s portfolio is tailored to the needs of
the packaging and graphic arts industries. It produces
specialty coatings, printing inks, adhesives, and sealants used
by customers to achieve functional and visual effects.
ACTEGA is managed by the holding company ACTEGA
GmbH, based in Wesel. Subsidiaries in Germany, France,
Spain, China, the U.S., Brazil, Canada, and Chile manufacture
and sell the division’s products. Its research and development
activities are also decentralized, oriented to the competencies
of the individual companies in the relevant appli-
Important product groups of the division include waterbased
coatings and printing inks, as well as sealants and
adhesives used to make packaging materials. A focal point
of its product portfolio is the specific needs of the food
industry with its high quality requirements. In addition, there
is a demand for ACTEGA’s printing inks and overprint
varnishes among customers in the graphic arts industry. The
division’s largest sales region is Europe, followed by the
Americas. Its most important individual markets are Germany
and the U.S.
Together with the packaging industry, and in direct contact
with brand manufacturers, ACTEGA develops new
and improved optic and haptic functionalities. Its innovation
activities primarily aim to improve the safety and shelf life
of packaged foods.
In recent years, the division has invested in a targeted
way in the acquisition and further development of new
technologies in order to tap new growth potential in the medium
to long term for its existing business and to prepare
its entry into new markets.
Important Influences on Business Development
ALTANA’s different sales markets are influenced by various
short-, medium-, and long-term trends.
Short- and medium-term fluctuations in demand result
mainly from economic developments. The current devel-
opment of consumer behavior is not the only factor. Our customers’
expectations regarding the short-term development
of the end markets downstream in the value chain also
have a significant impact on their purchase behavior. This
appraisal largely determines how much storage is reserved
along the value chain.
In addition, actual and expected changes in the prices of
essential raw materials impact the sales situation. When
raw-materials prices continually rise, customers look for alternative
input materials and this influences overall sales or
the product mix. The same applies to significant changes in
other cost components that have a strong influence on
the price of products. This price sensitivity of the markets is
also reflected in short-term changes in demand, when for
example stronger price fluctuations are expected for significant
The competitive situation in the different product-
specific market segments can have similar effects on customer
behavior. The entry of new manufacturers into a market
or the withdrawal of existing manufacturers from a market
and the competitors’ prices can impact demand.
Long-term changes in demand for the Group’s products
and services are brought about on the one hand by global
50 Group Basics