Wesel, May 19, 2005
BYK-Chemie Awarded for Best Marketing Campaign in Southeast Asia
As part of the Asia Pacific Coatings Show, which took place from May 10 to 12 in Singapore, prizes were awarded in six different categories. Detlev Lindner, Business Manager Paint Additives at BYK-Chemie, collected the first prize in the category "Best Marketing Campaign in Southeast Asia".
Crucial for the jury’s decision were the high level of creativity and the consistent implementation of the new campaign in all marketing media. The Wesel company has been deploying the claim “Substance for Success” since the start of 2004, associating it with its new image for example at trade fairs, on the Internet and in print.
It was only in February that BYK-Chemie won an award for the same marketing campaign in China. “An award like this, especially from a region that is very important to us economically, confirms to us that we should be continuing along the path we have chosen. We have made a further step towards our goal of consolidating BYK-Chemie as a top brand globally,“ Frank Dederichs, Head of Market Communications, believes.