Our People, Our Plus: ALTANA’s New Image Campaign

What makes ALTANA unique? The answer is clear: It is our people, the more than 6,700 women and men that work for ALTANA in 66 companies. Their knowledge and commitment, their ability to innovate and service orientation, their hands-on mentality, openness, and friendliness — all of this together is the big Plus that we offer our customers.

This “Plus” is the focus of ALTANA’s new image campaign. It replaces “The World of Tomorrow” campaign. At its core, ALTANA Plus consists of five advertising motifs.