Our People, Our Plus:
ALTANA’s New Image Campaign

What makes ALTANA unique? The answer is clear: It is our people, the more than 6,000 women and men that work for ALTANA in about 50 companies. Their knowledge and commitment, their ability to innovate and service orientation, their hands-on mentality, openness, and friendliness — all of this together is the big Plus that we offer our customers.

This “Plus” is the focus of ALTANA’s new image campaign. It replaces “The World of Tomorrow” campaign. At its core, ALTANA Plus consists of five advertising motifs.

You now have the opportunity to gain an insight into our company and our guiding principles. The film shows you the workings and culture of the ALTANA Group from the perspective of our colleagues. 

In planning the new ALTANA image campaign, there was only one objective from the outset: to pinpoint the importance of our employees for the success of the specialty chemicals group. To this end, so-called testimonial stories were used which underline the brand value of ALTANA from the example of an individual.