ALTANA
  • Guiding Principles

ALTANA’s Guiding Principles

A film about the people at ALTANA

Gain insight into our company and our guiding principles. The film shows you the workings and culture of the ALTANA Group from the perspective of our colleagues. It was made on different continents at many companies within the ALTANA Group. With each fingerprint on the camera lens, the DNA of our company becomes clearer. The result: an authentic picture of ALTANA, made up of words and faces of the people who work here – worldwide.

Other language versions can be accessed via the language conversion in the upper right-hand corner.  You will find a short version here.

Foreword

We are a leading global specialty chemicals company and want to extend and strengthen our position in the long term. Our corporate culture and our shared values are indispensable for achieving this goal. In a rapidly changing world, we need a solid foundation and a common understanding of our company. Our daily work is based on these guiding principles. 

It is our firm conviction that an atmosphere of trust and a spirit of partnership will make our company strong for the future. In addition to striving for business success, fairness is the basis of our activities. 

ALTANA is decisively characterized by its diversity. Our shared corporate culture is driven by innovation, sustainability, and motivation to perform. ALTANA employees worldwide were involved in creating our identity. These principles do not only describe our self-understanding but represent our corporate culture.  

For all employees, the ALTANA Identity serves as a mandatory basis for joint, goal-oriented action! 

Organization

ALTANA is a global specialty chemicals company with employees and sites around the world. 

Working under the ALTANA umbrella are business divisions with their own brands. They offer premium products and comprehensive solutions to their worldwide customers. At the same time, we take advantage of our shared knowledge and experience. ALTANA’s holding company is headquartered in Wesel, Germany.  

The ALTANA Group’s sites are generally run by local management. This ensures cultural integration, market proximity, and fast decision-making processes. 

Our shareholder structure facilitates long-term corporate success, thus providing continuity for our employees and customers. In addition, it enables us to make quick decisions to take advantage of business opportunities. 

Mission

We provide innovative solutions based on integrated chemical, formulation, and application expertise that make products used in daily life better and more sustainable.

Our solutions open up growth or savings potential for our customers and can change entire markets. 

As a result, we create value for our customers, employees, owner, and society as a whole. 

Products

ALTANA develops, produces, and markets high-quality and innovative specialty chemical products worldwide. In our understanding, they are 

  • technology-driven
  • knowhow-intensive
  • service-oriented and
  • difficult to replace

Business Model

ALTANA consistently gears its business model to sustainable, profitable growth. ALTANA offers products and solutions of great benefit to customers in growing specialty chemical markets. Through innovation, quality, and service we are strengthening our worldwide leading positions. Active portfolio management helps increase the value of our business. We consistently expand our market positions by entering new business segments and developing new technologies. With a high level of investment in research and development, we are the technology leader in our markets. 

The success and satisfaction of our customers are our top priority in our work. 

ALTANA strives to attain a leading position in all of its target markets. The company also seeks to sustainably increase sales and earnings above the industry average. We seek to achieve an attractive return on the invested capital. 

ALTANA orients its activities to long-term value growth and not to short-term maximization of profit. 

We can only achieve these goals thanks to our dedicated and competent employees.

Customer Orientation and Quality

We at ALTANA recognize our customers’ needs at an early stage and are working today on developing products and solutions of tomorrow for our customers.  

ALTANA ensures local proximity to its worldwide customers by providing comprehensive technical service. 

Quality is not only important for our products but also for the efficiency and results of our processes. ALTANA meets this requirement by means of consistent quality awareness and comprehensive quality management. 

Growth and Acquisition

ALTANA achieves sustainable, profitable growth by expanding its existing fields of business. To do this, we continually launch new products and develop new fields of application. 

In addition to organic growth, targeted acquisitions are cornerstones of ALTANA´s strategy. Our acquisitions expand existing business units, create new business segments, or open up new markets.  

Sustainability and Responsibility

It is ALTANA's duty to protect the environment as well as the health and safety of our employees. ALTANA views sustainability as a triad consisting of economy, ecology and social responsibility. We are convinced that we can only be successful in the long term if we have our sights set firmly on all three aspects. 

Innovation and Entrepreneurial Courage

Innovation is ALTANA's growth driver. Our innovation culture puts us in a position to make the most of our expertise. 

The ALTANA Group expands its product portfolio through its own developments, as well as through acquisitions and cooperation with other companies, universities, and scientific institutes.  

At ALTANA, innovation is not restricted to research and development but encompasses all processes within the company. Each employee is called upon to look for and realize improvements in his or her respective area of responsibility. In order to implement new ideas, we take calculated risks. This requires courage, entails the risk that we may suffer setbacks, and the will take responsibility and learn from our mistakes. 

Employees and Training

ALTANA’s employees understand the specialty chemicals business better than the company’s competitors. We give our employees many possibilities to learn and increase their skills.

Appreciation

Our corporate culture is characterized by mutual appreciation, fairness, and tolerance. We respect habits and customs different from our own. ALTANA is an equal opportunity employer and is opposed to any kind of discrimination. 

Openness

We are open to new ideas, different perspectives, and other cultures. A positive attitude and the ability to give and receive constructive criticism are essential. We are willing to accept and support processes of change. In search of the best solution, we discuss and evaluate different opinions and perceptions openly, constructively, and without bias. The final decision is borne jointly by all participants. We regularly provide information about our targets, strategies, and ALTANA’s business development.

Empowerment to Act

We think and act entrepreneurially. ALTANA grants a high degree of freedom to achieve agreed-upon targets. This empowerment to act goes hand in hand with taking responsibility. We live out the principles of delegation and decentralized management. We create value by cooperating within the Group. We work together as a team to achieve success. However, it is always an individual who takes responsibility for the result.

Trust

Mutual trust is the prerequisite for empowerment to act and responsible action. Keeping to agreements and living out our values are the prerequisite for this. ALTANA puts its trust in each individual employee. Trust is a vital part of our corporate culture and the basis for how we treat one another.