Image Campaign: ALTANA Plus

What makes ALTANA unique? The answer is clear: It is our people, the around 8,000 women and men that work for ALTANA in 90 companies.

Their knowledge and commitment, their ability to innovate and service orientation, their hands-on mentality, openness, and friendliness — all of this together is the big plus that we offer our customers.

This “plus” is the focus of ALTANA’s image campaign. At its core, ALTANA Plus consists of five advertising motifs.