Metal pigments create mirror effect: ALTANA Innovation Award honors pioneering technology

  • New potential for automotive suppliers, the printing industry, and manufacturers of consumer electronics and household appliances
  • Interdisciplinary team develops effect pigments with almost real chrome look
  • Carbon footprint reduced by more than ten percent compared to existing products

Hartenstein / Schererville, July 26, 2023 – Every year, the ALTANA Innovation Award honors the global specialty chemicals group’s most promising new developments. This year, a team from ALTANA’s ECKART division came out on top. The award went to the new METALURE® C series developed in the U.S. and Germany. 

Chrome or a chrome look? In the future, it will become more difficult to tell the difference because ECKART’s award-winning product series creates novel chrome looks and offers a choice of light and dark silver metallic shades. The effect pigments create a veritable mirror effect. Plus, the light-dark shades of the surfaces are comparable to those of products that have been coated with a metallic layer and thus serve as a substitute for metallization processes containing chrome VI.

The METALURE® C series relies on a concentration of ultra-thin vacuum-metallized pigments (VMP). The advantage for customers: The products are easy to process and can therefore be used in different printing and coating systems. In addition, the newly developed products improve the ecological balance. Compared to products already available on the market, the carbon footprint is slashed by over ten percent. 

The pigments are used in particular in coatings for consumer electronics, household appliances, and for the interior and exterior trim of vehicles. They are also used in the printing industry.

“The innovative effect pigments are a trendsetting development, as they set new standards in terms of sustainability and quality. The fact that the development centered on customer benefits is clearly reflected by the mounting demand in the market. The interdisciplinary winning team has impressively demonstrated what distinguishes ALTANA – innovative strength and customer focus,” says Dr. Petra Severit, ALTANA’S Chief Technology Officer. 

The Innovation Award, with which ALTANA recognizes outstanding research achievements on the part of its employees, was presented this year for the eleventh time. In addition to innovative prowess, criteria such as creativity, economic efficiency, and sustainability are also taken into account in the assessment.













Caption: The new METALURE® C series creates chrome looks with a real mirror effect.



ALTANA is a global leader in true specialty chemicals. The Group offers innovative, environmentally compatible solutions for coating manufacturers, paint and plastics processors, the printing and packaging industries, the cosmetics sector, and the electrical and electronics industry. The product range includes additives, specialty coatings and adhesives, effect pigments, sealants and compounds, impregnating resins and varnishes, and testing and measuring instruments. ALTANA's four divisions, BYK, ECKART, ELANTAS, and ACTEGA, all occupy a leading position in their target markets with respect to quality, product solution expertise, innovation, and service.

Headquartered in Wesel, Germany, the ALTANA Group has more than 48 production facilities and 63 service and research laboratories worldwide. Throughout the Group, about 7,000 people work to ensure the worldwide success of ALTANA. In 2022, ALTANA achieved sales of more than € 3 billion. About 7 percent of the total sales is invested in research and development each year. Its high earning power and high growth rate make ALTANA one of the world's most innovative, fastest growing, and most profitable chemical companies.



The ECKART Group, a company of ALTANA AG, is one of the world's leading manufacturers of effect pigments. With 1,750 employees worldwide, the group develops, produces and distributes metallic effect and pearlescent pigments in powder, paste and pellet form as well as concentrates, dispersions and printing inks. ECKART products are used in the coatings and printing industries, the plastics and autoclaved aerated concrete industries as well as in cosmetic products. In the future, ECKART will also drive the optimization and development of metal powders for 3D printing, thus opening up new areas of application. ECKART is present in over 70 countries.